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Inspired by the classic Tim Burton film, the spooky blacklight-activated packaging glows in the dark—and the cartons double as Christmas ornaments.
October 28, 2021
By: Marie Redding
Senior Editor
ColourPop Cosmetics is launching a Nightmare Before Christmas makeup collection, just in time for Halloween. It drops at 1 pm EST today. The packaging, which features lots of purple and black, includes illustrations of the characters in the classic Tim Burton film. As an added bonus, and very creative twist, the cartons are printed with inks that are activated by blacklight, so consumers can watch them glow in the dark. Part of the packaging also doubles as Christmas ornaments.
View this post on Instagram A post shared by ColourPop Cosmetics (@colourpopcosmetics)
A post shared by ColourPop Cosmetics (@colourpopcosmetics)
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